Why am I making myself insane?”, In the center of the office, a lineup of prototypes is displayed in museumlike fashion: a modernist chess set, a dog bowl with teak surround, several longboard surfboards, and a model sailboat with an onyx sail. Though the atmosphere is rarefied, he points out one room where he used to play video games with his kids, back when the home was his main residence. “I grew up with my mother and father in two different worlds,” Perse says. The elder Perse occasionally wears his son’s clothes. “He hasn’t changed.

So I just stuck my head in the sand and decided I wanted to be a doer.”. “That’s totally the wrong fabric,” he says pointing to the sail.

And then there’s his nice little sideline flipping houses. – James Perse, Rosewood conversations. The self-professed “aesthetic junkie” has quietly branched out to real estate, dining, hospitality, and more, This website stores cookies on your computer. June 15, 2016 12:59 pm ET

“That’s how big the California influence is,” he says. James Perse Enterprises, Inc. University of Southern California. Join to Connect.

He still wears it. That’s when he saw an angle for himself. My father, he’s the original influencer. As a kid I was totally into skateboarding, and we would go to this store called Val Surf and buy Stüssy clothes, and we were into the whole vibe.” Vibe is a big word with Perse. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. 17 reviews of James Perse "Hmmm, I named this review "James Perse"...then days later it magically switched to JP Boutiques. In the intervening years Perse’s vision grew far beyond the world of wardrobe staples, and yet, somehow, few people really know much about his expanding real estate ambitions and his upstart in the world of interiors, food, and hospitality. You also have the option to opt-out of these cookies. Quite honestly we have to get a little bit louder.”.

The home, one of Perse’s residential pet projects, was recently listed for sale at almost $40 million, but he pulled the listing after a buyer dropped out. The building is beautiful. But Perse’s understated approach may have to be adjusted, he says, as the designer prepares to debut a flurry of ambitious projects in late 2019 and 2020. “I think over time I really started to enjoy a low-key personal life,” he says. Somehow you want it all, from the buttery cashmere sweaters to the utilitarian tote bags.

No one is eating there, but if someone were, it’s easy to imagine the food would be equally photogenic. “For Gen X he was at the forefront of the lifestyle brand,” she says. When you are selling T-shirts at a luxury price point—his basic Luxe Lotus jersey will run you $165, thanks to some sort of high-tech Japanese fabrication—it’s important to get the details right. He was a huge collector of [French furniture designer] Jean Prouvé. For me, the best way to spend a Sunday in Cabos is to take it easy in my hotel room—with room service, of course. But I will make one.’ I didn’t expect to create a business out of it, but we’ve now sold over $10 million [in] Ping-Pong and pool tables.

They finally woke up to lifestyle, and the lifestyle got more elevated. “It started as L.A. trying to be what New York was, doing L.A. The reception space here is set up like a bar, and the office kitchen and dining room are laid out like a stylish Venice eatery, with tables bearing linen napkins and Heath ceramics. When he broadened that vision to clothing, someone at a showroom floated the idea of changing the name of his company from “JP Classics, since 1972” to “James Perse.” “That might have been the dumbest thing I ever did, to attach my name to my label,” he says. .css-1o5pw2t{width:24px;height:24px;display:inline-block;vertical-align:middle;position:relative;overflow:hidden;top:-0.1em;fill:rgba(187,186,192,1);}.css-1o5pw2t::before{position:absolute;display:block;left:0;}.css-1o5pw2t::after{content:'';display:block;position:absolute;left:0;right:0;top:0;bottom:0;}.css-1o5pw2t svg{position:absolute;width:100%;height:100%;fill:inherit;display:block;left:0;top:0;right:0;bottom:0;}.css-1o5pw2t:hover,.css-1o5pw2t:focus{fill:rgba(117,114,128,1);}. These cookies are used to collect information about how you interact with our website and allow us to remember you. “It was absolute mayhem,” he laughs, “but it sort of solidified why I didn’t want to give up this spot.” Today he likens the place to a bachelor pad and a laboratory for his interior design ambitions. I mean, sure, pretend sells. I don’t want you to talk this way [about food].’ And my team, the chef, and the partners, they just crushed it. “I think I thought those brands were cool,” he recalls, “which maybe started me thinking about clothing in that way.”. The nightly rate will range from about $7,500 to $12,500, which, per suite, compares to the room rate for a five-star property, but he says the spot is more ideal for family gatherings. Brand consultant Marcy Medina, the former West Coast bureau chief of WWD, has known the designer for nearly 20 years. With his Canadian investors, says Perse, “somehow we pulled off this amazing café where we’re known for the breakfast burrito.”, “Our brand is supposed to be about your favorites, so it’s the same thing with food,” he says. The iconic boutique would introduce the city to edgier labels like Jil Sander and Yohji Yamamoto and champion designers like Rick Owens and Chrome Hearts. His core customer might have 19 of his shirts.”, As for the matter of why now, after two decades in business, Perse is about to aim even higher, the answer is all about mood and timing. I was like, ‘Nah, this is not quality. Are Malibu Beachgoers Being Reckless when It Comes to the Rules. Next summer he will oversee an expansion of his space at the Malibu Lumber Yard, creating a brand ecosystem that will include a furnishings-and-apparel store as well as an Eataly-like food hall in miniature, plus pop-up spaces to sell small-batch items like Greycape-branded tequila or etched teak paddleball sets from his sportswear line, Yosemite.

“It’s not going to look like that,” as if to say, “The horror!”. “My favorite thing in the world is to be in my Jeep and driving these dirt roads and stopping in these little taco stands and sitting in the little Corona chair,” he says. I feel very fortunate because I had the right idea at the right time and was part of this casual globalization thing.”, In his travels to Japan and beyond, Perse says, he sees a through line to Los Angeles in the impact of the surf and skate worlds on streetwear. Fashion Designer James Perse Has Built an Empire Selling the California Dream, Bobby Hundreds Built a Streetwear Brand Around Community—Now He’s Doing the Same with Food, The 2019 Holiday Gift Guide – For Every Recipient, a Unique Gift Awaits, Los Angeles Will Soon Scrap Late Fees for Overdue Library Books, Queer Eye’s Bobby Berk Shares Some Tips for the Perfect Home Office. We use a lot of wood materials and earth tones.”, Perse says he wasn’t caught up in the glitz and glam of the fashion world and was really more of a jock.

Gila Jones: Since 2012, I’ve been the General Counsel of James Perse Enterprises, which is an L.A.-based designer and manufacturer of men’s and women’s apparel, as well as home furniture, furnishings and accessories. 10 of the absolutely dreamiest beach resorts in the world, Karma Samui celebrates second birthday with stylish beach party, FBI adds 5 Chinese APT41 hackers to its Cyber’s Most Wanted List, First Toyota GR Yaris Launched Down Under With A$9,550 Discount At A$39,950 (US$29k), You Can Buy A James Bond-Inspired Land Rover Defender Once Owned By The Turkish Military, This Outfit Sparked A Human Rights Complaint Against A Honda Dealer In Canada, Safety Driver Involved In Fatal Autonomous Uber Crash Charged With Negligent Homicide. For skeptics who reel at the steep prices of his clothing or furnishings, Perse notes, “Yes, we’re a designer price point. This website uses cookies to improve your experience while you navigate through the website. This category only includes cookies that ensures basic functionalities and security features of the website. Like all good luxury resorts, James Perse’s EC-01 private residences come with a round-the-clock dedicated butler and chef and of course, his namesake boutique should you have neglected to pack certain wardrobe essentials. And louder (yet tasteful) it will be. Last July he opened Greycape, a private five-suite estate with hotel amenities, in Cabo San Lucas, Mexico. Perse’s iconic west-coast style and visionary approach is best encapsulated by the, palapa-style shelter offering a minimalist surf sanctuary complete with jacuzzi and infinity pool. Born in Los Angeles, California, 47 year old James Perse had a childhood of beaches, hockey rinks and of course, his father Tommy Perse’s highly curated Maxfield boutique. When I did the pool table and Ping-Pong table, we had just done a marketing mock-up at the Malibu store, and people wanted to buy it. Nothing makes me more proud than when I can give my team a mission and send them off and then have nothing to do with it, and they come back and it’s like, ‘Wow, you did this.’”, It’s this approach that has Perse excited about unveiling Greycape, the first of his hospitality experiences. Motivation, inspiration and the latest from fashion, cars, luxury, design and travel.THEXPENSIVE © 2020.

I think I was ambitious in that what sounded interesting to me was having a business.

Take your shoes off. The world has changed. I didn’t make this to sell it.

I am asking myself the same question: Why now? Nothing was relevant. “He was a whole ’nother level. And Rick lived across the street and hadn’t done anything, was just starting; Michèle would wear his line around the restaurant. It was so not authentic, and that aggravated me. Close to two decades later, the astute fashion designer is bringing his simple, laid-back sophistication to a minimalist private resort. It’s not that complicated. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This month he will open the doors to his 11,000-square-foot Furniture & Home flagship and café on Robertson Boulevard, in the former Ralph Lauren space. We’ve basically been the casual wardrobe for the luxury customer.” He is not exactly exasperated by the question, but he’s a little bored by it. In 2003 when the younger Perse opened his first boutique, in Beverly Hills, his father showed up wearing a T-shirt emblazoned with a grainy picture of his son’s fake ID. Not sure why, but know that this is a James Perse store. Stay on top of the latest in L.A. food and culture. Sign up for our newsletters today. A second Cabo estate, Antes, will bow soon, as will a store-and-café concept in Greenwich, Connecticut. Located in Mexico’s Cabo San Lucas, the luxury full-service resort and residence is James Perse’s first designed home. Listening to him enthuse about his childhood visits to Cabo and its imprint on his imagination, it’s not hard to understand why the property feels like an extension of the James Perse universe. Fashion Week, and you’d see everyone come and pretend,” he says. A self-professed “aesthetic junkie,” Perse first launched his California casualwear empire in 1996.

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